Privacy Policy

1. Information We Collect

We may collect information that you provide directly to us, including:

• First and last name
• Email address
• Telephone number, when provided
• Account and login information
• Property interests and inquiries
• Favorite properties
• Saved searches and search preferences
• Tour requests and preferred tour dates or times
• Home valuation information
• Messages or other information you submit through forms
• Communication preferences and consent records

We may also automatically collect certain technical information when you use the website, including IP address, browser and device information, referring pages, pages visited, timestamps, cookies, and similar usage information.

We may collect information concerning properties, searches, locations, price ranges, bedrooms, bathrooms, property types, and other real estate preferences based on your use of the website.

2. How We Use Information

We may use information we collect to:

• Provide and operate the website and its real estate search features
• Create and manage consumer accounts
• Authenticate users and maintain sessions
• Display real estate listings and search results
• Save favorite properties
• Save searches and provide updates about matching properties
• Respond to inquiries
• Arrange requested property tours
• Provide requested home valuation or real estate information
• Communicate with you about properties and real estate services
• Send emails you have requested or agreed to receive
• Send text messages where you have provided the legally required consent
• Personalize your website experience
• Maintain security and prevent fraud or misuse
• Analyze and improve the website
• Maintain records of requests, communications, consent, and opt-outs
• Comply with legal, regulatory, MLS, and contractual requirements

This website shares one account system with our other real estate websites. An account created on one of them can be used to sign in on the others with the same email address and password, and your saved searches, favorites and alert preferences are shared between them. You sign in separately on each website. When you register, submit a form or complete a chat, we record which website the request came from.

3. Email Communications

If you provide your email address, we may use it to provide communications related to your requests, account, saved searches, property inquiries, tours, favorites, real estate services, and other communications permitted by law.

Where required, marketing emails will provide a method to unsubscribe. You may unsubscribe from marketing email by using the unsubscribe mechanism provided in an email.

Unsubscribing from marketing communications may not prevent us from sending non-marketing communications necessary to respond to a request you initiated, administer your account, provide a requested service, or deliver other transactional or relationship communications permitted by law.

4. Text Messages

We will send marketing or promotional text messages only when we have the consent required by applicable law.

If you separately consent to receive text messages, you authorize us to send text messages to the mobile number you provide concerning real estate inquiries, requested property information, saved searches, property updates, tours, and related real estate services, as described in the consent presented when you provide your number.

Message frequency may vary. Message and data rates may apply.

You may withdraw consent to text messages at any time by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE, or by using another reasonable opt-out method made available to you.

Consent to receive marketing text messages is not a condition of purchasing any property, product, or service.

Carriers are not responsible for delayed or undelivered messages.

5. Saved Searches and Property Updates

If you create an account and save a search, we may use your saved criteria to identify properties matching your preferences.

If you separately elect to receive email or text alerts, we may notify you about new listings, price changes, market information, or other real estate information associated with your preferences, subject to your communication choices and applicable law.

Email property alerts are sent through our customer relationship management (CRM) system. When you turn on email alerts for a saved search, we share that search's criteria, your alert frequency and your contact details with our CRM provider, which sends the alerts and processes unsubscribe requests.

You may modify or delete saved searches and communication preferences through available website controls or by contacting us.

6. How We Share Information

We may disclose information to service providers and vendors that perform services on our behalf, such as:

• Website hosting and infrastructure providers
• Email delivery platforms
• Text-message delivery providers
• Database and cloud-service providers
• Analytics and security providers
• Customer communication systems
• Real estate listing and MLS technology providers

These providers may process information as necessary to perform services for us.

We may also disclose information when you direct or authorize us to do so; to respond to your real estate inquiry or requested service; to comply with law, regulation, legal process, MLS requirements, or governmental requests; to protect our rights, users, systems, property, or safety; or in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us except as permitted by law.

7. Real Estate Listing Information

Property information displayed on the website may be obtained from SmartMLS, participating brokers, public records, and other real estate data sources.

Your interaction with a property listing, including saving a property or submitting an inquiry, may be associated with your account so that we can provide the features you request.

MLS and listing information remains subject to applicable MLS rules, display restrictions, attribution requirements, and other legal and contractual requirements.

8. Cookies and Similar Technologies

We may use cookies and similar technologies to maintain sessions, remember preferences, provide website functionality, understand website usage, improve performance, and protect the website.

You may be able to control certain cookies through your browser settings. Disabling necessary cookies may prevent some account or website features from functioning correctly.

Optional AI Chat

The website offers an optional chat assistant provided by a third party, Perspective AI. If you choose to use it, Perspective AI processes the information you enter into the chat. To run the chat, the widget may use your browser's storage (such as local or session storage) to keep your conversation session, and it may receive context about the page you are viewing, including the page address.

Please do not enter passwords or other sensitive personal information into the chat. The chat is separate from website registration and sign-in: it does not create or access your website account.

If you complete a chat and provide a valid email address, Perspective AI sends us your contact details, a summary of the conversation and your answers, which may include your property preferences. We record this information in our systems and in our customer relationship management (CRM) system, adding it as a note to your existing contact record or creating a new one, together with the website on which you used the chat, so that we can respond to you. Chats that are not completed, or that do not include a valid email address, are not sent to our CRM system by our website. We do not treat a phone number entered in the chat as consent to receive text messages.

Perspective AI's handling of chat information is governed by its own terms and privacy practices.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, database, network, or electronic transmission can be guaranteed to be completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide requested services, maintain accounts and saved preferences, comply with legal and regulatory requirements, resolve disputes, enforce agreements, maintain appropriate business records, and protect our systems and users.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

11. Your Privacy Rights

Depending on where you live and applicable law, you may have rights concerning your personal data, which may include rights to:

• Confirm whether we process your personal data
• Access certain personal data
• Correct inaccuracies
• Request deletion
• Obtain a portable copy of certain information
• Opt out of certain targeted advertising, sales of personal data, or qualifying profiling
• Withdraw consent where processing is based on consent
• Appeal certain decisions concerning a privacy request

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To exercise a privacy right, contact us using the contact information below. We may need to verify your identity before completing certain requests.

12. Communication Choices

You may unsubscribe from marketing email using the unsubscribe link or mechanism in an email; opt out of text messages by replying STOP or using another provided opt-out method; delete or modify saved searches where website functionality permits; or contact us concerning your communication preferences. We will process opt-out and revocation requests as required by applicable law.

13. Children’s Privacy

The website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 in violation of applicable law.

14. Third-Party Websites

The website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third parties. Their privacy policies govern their collection and use of information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The Last Updated date will identify the most recent revision.

Where applicable law requires additional notice or consent for a material change, we will provide it.

16. Contact Us

Questions, privacy requests, or communication-preference requests may be sent to: